Promotions Committee Roles:
Viki Allin passed out a small packet over viewing the purpose of the committee and a list of Eight Principles of Success, which can also be found on www.makeitmeadville.org. We then discussed as a group what we thought was the role of the committee. It was determined that the promotion of a positive image of our downtown is one of our main roles. We want people to want to go downtown. As a way of helping develop our image we need to highlight the particular assets that make our town unique, like Diamond Park and the easy walkability of the town for example. In addition to this we also talked about how we need to promote the name of our Meadville Main Street Program, which is "Make It Meadville". We want to make sure that when "Make It Meadville" is seen somewhere, people downtown will know that this is the name of our Main Street Program. We then mentioned the future possibility of a Downtown Walking Tour Map. As the Promotions Committee we want to be able help sponsor peoples events and that way when they advertise their events we can have our logo on it. Then we could eventually have list of everything that is going on Downtown and is sponsored by "Make It Meadville", which is our name for our downtown Main Street Program. Linda mentioned how it is like everything that falls in our upside down umbrella, with Make It Meadville being the umbrella and supporting everything that is in the umbrella.
Update on Downtown Map:
There was not much of an update on the map, Starn is still trying to work out some kinks, but hopefully by next week we will have a mock up for us to look at. Starn Marketing is also putting together packet that they will send to the businesses to try and get them to buy and ad for the map. Both the map and packet will get approved before print. The ballpark estimate for the ads is around $150 to $175 apiece.
Make It Meadville Websites (.com & .org):
Viki has added another site, which is www.makeitmeadville.org. Now this ".org" site, she explained, is more of the description of our "Make It Meadville" program and more of the organization website. This website also has the minutes of the past committee meetings to view and will have a list of when the next meetings are. So check that out when you get a chance.
Now we still have www.makeitmeadville.com, the ".com" website, but this website will just be used for an events list and what is going on downtown. Viki also informed us that she has placed a picture slideshow on this website too, which will soon have more pictures of Meadville. Remember continue to send your events to mim16335@gmail.com.
Make It Meadville Informational Brochure:
We talked about how we need a brochure to explain the Make It Meadville Program and make people want to become a part of it. Paul Allin had made a real quick mock-up to show as a sample of a brochure we could have. His took the angle of eliciting emotions from the reader and causing them to open their eyes up and become aware of the beautiful downtown area around them, and thus explaining why they should care.
I then showed a brochure that I had made which took a different angle. My brochure was more details and statistics on our Make It Meadville program. This brochure would probably be more for businesses, to explain the program to them and try to get their sponsorship for it. These brochures are going to continue to be tweaked and Paul is going to try and combine the information of the two brochures.
Existing and Potential Brochures:
It was discussed how eventually Make It Meadville can be the organization that works on updating brochures about the downtown and we could be the group that prints them as well. This way all the brochures will have the Make It Meadville name on it. We also mentioned how it would be nice to use some of Carol Andreas's Artwork from @ the bank when making the brochures.
Logo Contest:
Make It Meadville needs a logo so we discussed how we could have a logo contest and make it a fundraiser for the program. In addition to this the contest would be a good way to get the people of Meadville informed about Make It Meadville and interested. This logo contest would be open to anybody and we would want to make sure that the art students form the College and High School would know about it. There would be guidelines for the entries and there would be a small entrance fee as well. We thought we could talk to Nancy Manning and see if we could work with her to have an Art Show with all the Logo Entries. The finalist could then be decided by an envelope vote like the Leprechaun envelopes, where a dollar or so is paid to vote for the logo that is preferred. This will be a fairly involved project and we thought that it would be carried out throughout a six month period, that way the word of Make It Meadville will get around and make people interested.
This will be a big event so it will need its own subcommittee and chairman. We listed a few chairman possibilities and we decided to try and contact Dan Krandall and see if he would be interested in this position.
Welcome Allegheny Banner:
I got preliminary estimates for a banner that would hang across the street welcoming Allegheny Students and the price was between $800-$1000. However, Kathy Coches mentioned Sue who works at the bank and she attended our meeting for a few minutes and told us that roughly speaking she may be able to do it for around $400. So, I will be working with her on the details of this. One problem that we do have is that we originally wanted to hang this downtown on Park Ave. but the Taste of Meadville Banner will be up at the same time and this is the only city sanctioned spot for a banner. However, the college has a place they put banners up as well. I am going to look into this site and see if this is a possibility for this year. We decided that if we put the banner up there we will only have the banner one-sided this year and we can always add another side next year. It was also mentioned that maybe we could make window stickers for businesses that say the same thing. Our goal is to have it up by August 10, 2008 to so that it will be up when the first students are heading back.
Scarecrow Festival:
This will be our next big Make It Meadville Event. Alice Sjolander from the Market House had the idea, and it will consist of Scarecrows decorating the light posts all around town. The way this will work is that people will be able to adopt a light post somewhere in town for a specified price and then they will be able to create a scarecrow that will be positioned at this site. This way the money for the light post adoption will go into a Make It Meadville fund. That is all the money will go to the Make It Meadville Program except for the money collected for scarecrows that will be positioned around the Market House. This money will go to the Market House Kitty.
Now the Scarecrow event will be a big event with the scarecrows being around town for about six weeks prior to Halloween. During these six weeks there will be many other events that will go on leading up to our Halloween Parade. Some examples of the events that will be going on are Lantern Tours of Greendale Cemetery, Hay Rides, Harvest Barbeque Contest, Pumpkin Carving Contest, Human Scarecrow Contest, and maybe an Adult Costume Party. All of these events will help promote our Make It Meadville Program and some will help raise our funds. Alice recommended that we look at other scarecrow events in other towns to get an idea of how it works, and she is also looking for more ideas for this six week period.
Promotions Guidelines:
We talked about how we need to have concise information that will be uniform on all Make it Meadville brochures and other materials. We also discussed how the Promotions will have to look at all material with the Make It Meadville name on it before it gets printed. We will have certain criteria that all of our printed materials will have to meet. If the brochure or event is sponsored by Make It Meadville it should meet our criteria. Eventually we will have a packet of guidelines that we will give to people who want to be involved in the Make It Meadville Program.
Other Discussion:
Some other things that were briefly discussed were branding the area around the Market House as Market Square, and then Kathy Young mentioned that we should have more things going on during the 4th of July. We also briefly discussed a mural or public art program.
Our Next Promotions Meeting will probably be July 23, 2008 at 7:30 am at @ the bank. I will have to check with Kathy Coches to make sure this is alright. I will be sure to send out a reminder before the meeting.
Ryan D. Cole
Davies Community Service Leader
Redevelopment Authority of the City of Meadville
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Design - Promotion - Organization - Economic Restructuring
This Blogsite is Currently Under Construction
Updates Coming Soon! :)
MAKE IT MEADVILLE
CONTACT US
- mim16335@gmail.com
MEMOS & MINUTES
MISSION & VISION STATEMENTS
Mission
The goal of Make It Meadville is to preserve, promote and improve the unique historic character, arts, culture, and educational opportunities of downtown and act as a catalyst for economic development.
Vision
Located in northwestern Pennsylvania, Meadville will become a more active and livable downtown through increased economic, business and cultural opportunities. It will act as a gateway to promote the educational and medical facilities. We envision downtown as a vibrant healthy heart of the community and will develop downtown to increase the quality of life for current and future generations.
- As a college town- informing and marketing to the college community in the areas of retail, entertainment and diverse dining opportunities while marketing the college to the rest of the community
- As an active city center- promoting walkability through accessible transportation, well designed parking and clean and safe streetscapes, and a livable neighborhood with local amenities and services allowing a variety of residents, age, income and family status, to reside in the downtown area
- As a cultural center- partnering with current art organizations and serving as an art incubator especially in the areas of music, writing and theater and sponsoring activities such as festivals, entertainment and special events
- As a county seat- promoting and emphasizing Meadville’s important role as a center for government, banking, and medical needs
The goal of Make It Meadville is to preserve, promote and improve the unique historic character, arts, culture, and educational opportunities of downtown and act as a catalyst for economic development.
Vision
Located in northwestern Pennsylvania, Meadville will become a more active and livable downtown through increased economic, business and cultural opportunities. It will act as a gateway to promote the educational and medical facilities. We envision downtown as a vibrant healthy heart of the community and will develop downtown to increase the quality of life for current and future generations.
- As a college town- informing and marketing to the college community in the areas of retail, entertainment and diverse dining opportunities while marketing the college to the rest of the community
- As an active city center- promoting walkability through accessible transportation, well designed parking and clean and safe streetscapes, and a livable neighborhood with local amenities and services allowing a variety of residents, age, income and family status, to reside in the downtown area
- As a cultural center- partnering with current art organizations and serving as an art incubator especially in the areas of music, writing and theater and sponsoring activities such as festivals, entertainment and special events
- As a county seat- promoting and emphasizing Meadville’s important role as a center for government, banking, and medical needs
PROMOTION GUIDELINES
Coming soon: Firm guidelines for promoting 'Make It Meadville'
POLICY ON THE USE OF THE NAME "MAIN STREET"
The National Trust for Historic Preservation owns the trademark for the phrase "Main Street"1 as it applies to the revitalization of traditional and historic commercial districts. The Trust allows local, regional, state, and citywide organizations involved in the revitalization of these commercial districts to use the name "Main Street" to describe their programs, according to the following guidelines:
Local Main Street Programs' Use of "Main Street" Name
* Local non-profit or government-based Main Street programs may use the Main Street name if the Main Street revitalization methodology2 is the fundamental organizational framework of the organization using the name "Main Street." In particular, the organization must work comprehensively in all four areas of the Main Street Four-Point Approach™, with historic preservation as a key principle and practice, have a volunteer governing board and volunteer committees corresponding to Main Street's Four Points, and have paid staff.
* Main Street coordinating programs3 have sole discretion in determining whether a community may claim to be part of that Main Street coordinating program, designating communities as such through a selection process. See Enforcement, below.
*
A "self-initiated" or "independent" local program (defined as an organization that utilizes the Main Street Four-Point Approach but has not been selected to participate in a statewide or citywide Main Street program) may not use "Main Street" in its organizational name without the express written permission of the National Trust. The Trust may grant permission for the organization to use "Main Street" in its name if it is able to determine with confidence that the local organization works comprehensively in all four areas of the Main Street Four-Point Approach™, with historic preservation as a key principle and practice, has a volunteer governing board and volunteer committees corresponding to Main Street's Four Points, and has paid staff.
* While "self-initiated" or "independent" local programs may not use "Main Street" as part of their organizations' names without permission from the National Trust, they may state that they utilize or follow the Main Street Approach in their commercial district revitalization efforts. This claim is subject to the same rules of enforcement as using "Main Street" in the organization's name.
* Use of the name "Main Street" by a local revitalization program does not necessarily mean that the program is part of a state, city, or regional coordinating program or that it meets the 10 criteria necessary to be an accredited National Main Street Program.
* Statewide, citywide, and regional Main Street coordinating programs are responsible for determining which communities within their geographic jurisdiction meet the 10 criteria of the National Trust Main Street Center's National Accreditation for local Main Street programs.
* Purchase of National Trust Main Street Center Network Membership has no relevance or relationship with local Main Street program selection/designation, and does not convey permission for any organization to use the name "Main Street" or to call themselves such.
Coordinating Main Street Programs' Use of the Main Street Name
* The National Trust permits only officially recognized state, city, and regional Main Street coordinating programs to use the Main Street name to describe the organization. Click here for a list of recognized Main Street coordinating programs.
* Statewide, citywide, and regional coordinating Main Street programs must meet national criteria established by the National Trust for Historic Preservation in order to use the name "Main Street."
* Use of the "Main Street" name by a coordinating Main Street program does not necessarily mean that the program meets the standards required for coordinating program accreditation.
Enforcement
The National Trust places tremendous value on the Main Street brand and vigorously protects its trademark rights. When informed of examples of misuse of the Main Street name, the Trust actively pursues a cessation of use of the name by the offending organization and is prepared, when required, to take the appropriate legal action to uphold the above standards and policies.
Statewide, citywide, and regional coordinating programs should alert the National Trust to any local organizations that use "Main Street" in their name but do not make the Main Street revitalization methodology the fundamental organizational framework of their programs. Statewide, citywide, and regional coordinating programs should also alert the National Trust to any local organizations that claim to follow the Main Street Approach but are not actually using any or all of Main Street's Four Points. The National Trust will contact these communities and ask that they discontinue use of the name "Main Street."
Statewide, citywide, and other coordinating Main Street programs3 are permitted to deny local Main Street organizations the privilege of using the name "Main Street," if the local organization is an active participant in the coordinating program but has ceased to follow the guidelines established by the coordinating program. The coordinating program has the authority to request that the offending organization immediately cease use of the Main Street name, and the coordinating program may also determine the conditions under which the organization may be allowed to resume use of the Main Street name. The coordinating program does not have the authority to deny the use of the Main Street name to organizations outside its selected/designated participants. That responsibility rests solely with the National Trust, which will examine and act accordingly upon reported instances of misuse of the Main Street name.
Footnotes
1. This includes variations on the phrase "Main Street," such as "Mainstreet," "Main Streets" or "MainStreet."
2. Fundamental elements of the Main Street methodology include:
* working simultaneously and comprehensively in all four areas of the Main Street Four-Point Approach™ (Organization, Promotion, Design, and Economic Restructuring);
* using historic preservation as a key principle and practice in commercial district revitalization;
* having a broad-based volunteer governing board;
* having volunteer committees corresponding to Main Street's Four Points; and
* having paid staff whose job focuses exclusively on commercial district revitalization.
3. A Main Street Coordinating Program is a government or non-profit organization that provides structured technical assistance and training to a group of local commercial district revitalization programs which are usually selected through a competitive selection process. Statewide and citywide Main Street programs, and regional programs that focus on a specific multi-community area, e.g. a county, are all examples of coordinating Main Street programs.
Local Main Street Programs' Use of "Main Street" Name
* Local non-profit or government-based Main Street programs may use the Main Street name if the Main Street revitalization methodology2 is the fundamental organizational framework of the organization using the name "Main Street." In particular, the organization must work comprehensively in all four areas of the Main Street Four-Point Approach™, with historic preservation as a key principle and practice, have a volunteer governing board and volunteer committees corresponding to Main Street's Four Points, and have paid staff.
* Main Street coordinating programs3 have sole discretion in determining whether a community may claim to be part of that Main Street coordinating program, designating communities as such through a selection process. See Enforcement, below.
*
A "self-initiated" or "independent" local program (defined as an organization that utilizes the Main Street Four-Point Approach but has not been selected to participate in a statewide or citywide Main Street program) may not use "Main Street" in its organizational name without the express written permission of the National Trust. The Trust may grant permission for the organization to use "Main Street" in its name if it is able to determine with confidence that the local organization works comprehensively in all four areas of the Main Street Four-Point Approach™, with historic preservation as a key principle and practice, has a volunteer governing board and volunteer committees corresponding to Main Street's Four Points, and has paid staff.
* While "self-initiated" or "independent" local programs may not use "Main Street" as part of their organizations' names without permission from the National Trust, they may state that they utilize or follow the Main Street Approach in their commercial district revitalization efforts. This claim is subject to the same rules of enforcement as using "Main Street" in the organization's name.
* Use of the name "Main Street" by a local revitalization program does not necessarily mean that the program is part of a state, city, or regional coordinating program or that it meets the 10 criteria necessary to be an accredited National Main Street Program.
* Statewide, citywide, and regional Main Street coordinating programs are responsible for determining which communities within their geographic jurisdiction meet the 10 criteria of the National Trust Main Street Center's National Accreditation for local Main Street programs.
* Purchase of National Trust Main Street Center Network Membership has no relevance or relationship with local Main Street program selection/designation, and does not convey permission for any organization to use the name "Main Street" or to call themselves such.
Coordinating Main Street Programs' Use of the Main Street Name
* The National Trust permits only officially recognized state, city, and regional Main Street coordinating programs to use the Main Street name to describe the organization. Click here for a list of recognized Main Street coordinating programs.
* Statewide, citywide, and regional coordinating Main Street programs must meet national criteria established by the National Trust for Historic Preservation in order to use the name "Main Street."
* Use of the "Main Street" name by a coordinating Main Street program does not necessarily mean that the program meets the standards required for coordinating program accreditation.
Enforcement
The National Trust places tremendous value on the Main Street brand and vigorously protects its trademark rights. When informed of examples of misuse of the Main Street name, the Trust actively pursues a cessation of use of the name by the offending organization and is prepared, when required, to take the appropriate legal action to uphold the above standards and policies.
Statewide, citywide, and regional coordinating programs should alert the National Trust to any local organizations that use "Main Street" in their name but do not make the Main Street revitalization methodology the fundamental organizational framework of their programs. Statewide, citywide, and regional coordinating programs should also alert the National Trust to any local organizations that claim to follow the Main Street Approach but are not actually using any or all of Main Street's Four Points. The National Trust will contact these communities and ask that they discontinue use of the name "Main Street."
Statewide, citywide, and other coordinating Main Street programs3 are permitted to deny local Main Street organizations the privilege of using the name "Main Street," if the local organization is an active participant in the coordinating program but has ceased to follow the guidelines established by the coordinating program. The coordinating program has the authority to request that the offending organization immediately cease use of the Main Street name, and the coordinating program may also determine the conditions under which the organization may be allowed to resume use of the Main Street name. The coordinating program does not have the authority to deny the use of the Main Street name to organizations outside its selected/designated participants. That responsibility rests solely with the National Trust, which will examine and act accordingly upon reported instances of misuse of the Main Street name.
Footnotes
1. This includes variations on the phrase "Main Street," such as "Mainstreet," "Main Streets" or "MainStreet."
2. Fundamental elements of the Main Street methodology include:
* working simultaneously and comprehensively in all four areas of the Main Street Four-Point Approach™ (Organization, Promotion, Design, and Economic Restructuring);
* using historic preservation as a key principle and practice in commercial district revitalization;
* having a broad-based volunteer governing board;
* having volunteer committees corresponding to Main Street's Four Points; and
* having paid staff whose job focuses exclusively on commercial district revitalization.
3. A Main Street Coordinating Program is a government or non-profit organization that provides structured technical assistance and training to a group of local commercial district revitalization programs which are usually selected through a competitive selection process. Statewide and citywide Main Street programs, and regional programs that focus on a specific multi-community area, e.g. a county, are all examples of coordinating Main Street programs.
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